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Emma Willis Collection

 Emma is very excited to announce that she has designed her first collection with Next. The collection is Emma’s ideal capsule summer wardrobe consisting of tailoring, beachwear, swimwear and nightwear.

“I feel incredibly lucky to be asked to design my own range of clothing. It’s not something that in my wildest dreams I’d ever thought would happen but I’m so grateful that it has and that I get to work with NEXT. This range has been a group effort from start to finish and Next have been wonderful partners in that process - giving me the freedom to come up ideas whilst also being on hand with so much encouragement, support and help throughout. I really hope that the range has a broad appeal for both age and size. It’s look is quite classic which I love and it has that feminine / masculine cross over feel which I always think is really easy to wear.“ – Emma Willis

Emma has worked closely with her stylist Hannah Macleod and the in-house designers at Next to create 30 + beautiful, timeless pieces. With everything from pastel checks, soft stripes and effortless neutrals on tailoring Emma and the team have ensured the pieces can be mixed and matched to create the perfect daytime or evening look.

See the full collection here -